A devastating fact that most New Yorkers do not know: 70% of the city’s homeless population is families with children. WIN, the city’s largest provider of shelters and services for homeless families, seeks to change that. In collaboration with SKDKnickerbocker, we worked with WIN to create a gala fundraising video as well as a series of videos for social media about the amazing diversity of programs that WIN offers to support all members of a family as they seek a path out of homelessness.