Don't Walk By

590films produced this video for Don’t Walk By, a partnership of NYC rescue missions, to promote their annual homeless outreach event, now in its tenth year.  

In brainstorming with our partners at the Bowery Mission and inspired by the parable of the Good Samaritan, we came up with the campaign name, “Don’t Walk By,” which eventually became the title of the organization. We conceived of the look and feel of an advertisement, which every year is shown in hundreds of churches across NYC to encourage over 10,000 New Yorkers to participate in the outreach.